As part of some of the community marketing initiatives it would be great to learn more about how we can leverage the community to generate more engagement, awareness and followers. Specifically on Twitter.
One key question I’d like to learn more on is:
Why are community members not engaging in Twitter content?
Learning more about this can help us answer the question of:
How might we put the “ants” to work and provide a scent trail to amplify awareness and engagement?
There are a few hypothesis I have. There are likely many more that could be framed up ore accurately and outlined but I’ll keep this as simple as I can to get this discussion started.
1. People are not being prompted effectively to engage in the behaviour (like, comment, retweet/quote tweet).
2. People think the content conflicts with their personal “brand” and don’t engage even when prompted.
3. People give up because they are confused as to what to focus on as choices are too broad.
4. People don’t have a Twitter account so cannot engage.
I’ll illustrate using a scenario to help anchor this.
Let’s say it’s weekly update time and you’re anticipating the update. You race to get in early and read it (salivating for some like Pavlov’s Cat). You read the update and maybe post a reply. You scroll back through the comments and see @Sotros25 has shared a link to a twitter post.
Let’s say you click on it and engage (like, comment, retweet/quote tweet), why did you do this?
If you don’t, what do you believe is stopping you?