Getting new developers on Safe after launch

As we know we are quite close now to the release and I wounder whats the strategy the company Maidsafe have to bring new developers to build on the network which is essential for the network to grow. Why will they come and how will they even get to know about SafeNetwork release? Is there any plan which includes other tools than basic marketing (posts on social media- medium, twitter, etc.). I know there will be a devcon but that will probably only reach the already aware of Maidsafe existance.

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Alpha 2 over 1 year
Alpha 3

Long way away

LOL 20 chars…