I was surprised when they said they had released their own wallet software, and when I opened it, it was clearly MyEtherWallet.
Saying they’ve demonstrated their technology by simply issuing an ERC20 token is again a bit misleading - they’re just demonstrating that ERC20 tokens work, which is well known.
While I find their communications misleading and I hope they improve them, I’m not overly worried because their product isn’t primarily technical - it’s taking existing technology to a new audience.
The application of existing crypto currency technology to a new market doesn’t require a great dev team, but marketing is important. If they get that right, they have a chance, though it’ll be a challenge.
However, if they want to make the whole process very accessible to their target market by simplifying user interfaces, and add new features such as trading of in-game assets via a mobile platform, they’ll need to get some serious developers on board.