Today by chance I noticed that a local telco changed their pricing approach: with 3G (or 3.5G) they had an all you can eat plan which was great for those who used a lot of bandwidth.
Now with 4G LTE it’s similar but different: there is still an all you can eat plan, but there’s a limit (X GB per month, depending on plan details) after which they cap the maximum bandwidth to a certain low value. There still is no limit, but in reality one’s total monthly bandwidth cannot exceed (the Y KB/s bandwidth cap * number of seconds in a month).
I don’t know if that’s just temporary until they have more base stations or a new way to discourage power users.
It’s going to be interesting to see whether they’ll be able to pull off something like that with landlines.