This is the main challenge SAFE Network will be facing in the coming months in my opinion. How do you convince the two principal audiences, businesses and individuals, that they need SAFE? And how do you do it succinctly and persuasively? In the beginning at least, I think it should be a simple but powerful message, devoid of vague buzzwords like autonomous, decentralized and encrypted, and targeting only two or three main advantages of SAFE.
For businesses, something like:
Without SAFE Network your customers’ credentials are always at risk and you must constantly be guarding against DOS attacks and Internet extortion. When your company suffers a large scale breach in any of your operations your customers lose confidence in you and might even desert you in significant numbers.
With SAFE: Not so much. Come on over to the SAFE side.
Are you fearful of being held hostage by Internet pirates? Afraid of losing ownership of your bank accounts or identification? Have trouble identifying “fishing” sites that might steal your passwords?
Relax, come on over to the SAFE side.
Those examples might sound corny but concise, pointed messages that present a few real-world problems and identify SAFE as the solution will be very effective.