As others have said, the team is quite rightly 100% focused on completing the Network, and getting it in peoples hands, and that should not change. It cannot be underestimated how much thought space and energy spinning up new marketing initiatives—or even plotting these things out with 3rd parties—can consume so we are grateful for your understanding!
But here’s my 2 cents for what should be done, and where I think your generous offers of time, and boundless energy should be directed.
The core of any marketing at this point should focus on what the Safe Network will do for people, and how it will change their relationship with the Internet, and their personal data. Opening people’s eyes to what is coming, and showing them the possibilities that the Network will unfold for them is the drum we need to keep on banging, and the stories we need to keep on telling. It is:
- Perpetual and global access to public information
- Secure and private communication
- Having real ownership over your own data
- A realignment of the digital economy
We have barely scratched the surface of telling this story, demonstrating to people how their relationship with technology can be changed by the Network, and then of course giving them the tools to make use of it. These are the fundamentals in my view, and the cornerstone of any marketing of the Network.
There are a plethora of strategies that we could use to help achieve this, but I think we are often in danger of viewing the marketing of the project the wrong way around: the value of the Network will always be in the data and how people can use it to get things done.
So for example, we should be building strategies around how the Safe Network has the potential to make Facebook and relic of the past; or showing people what truly portable data looks like; or how small businesses will soon be able to shake PayPal and Amazon out of their eCommerce tree; or how it will tick every box on Snowdens wishlist.
Strategies that go something like “come and invest in MAID, because the Safe Network could be the next Bitcoin!” sells things short, and misses the mark in several ways; it mistakes ownership of the token with ‘onboarding’ and therefore success, it limits us to the bitcoin ceiling, and to the ‘crypto’ space in general, and does nothing to champion what drives the real value of the Network: the data.
So, I would say, let’s keep on showing people the future—it’s closer than they think.