Discussions about marketing - forked from trading thread

That was not an attack at you in anyway. I apologise if it was read as such. Also, I appreciate the effort and dedication you’ve demonstrated. :pray: :smiling_face_with_three_hearts:

I don’t mind criticism, I don’t think I know much and I would like to learn from people who know.

As I said, no one criticizes Sotros, but the proposal to spend money from the company. I have personally suggested several times that we raise money from the community for these things that she offers :love:


I am 100% for any community efforts and don’t need to approve of them really. It’s best they move at their own pace like an army of ants looking for that special thing that helps us all. As we move forward MaidSafe (not safe) will need many disciplines in place and we will need to bolster that (post-Fleming). However Safe the project will benefit from people helping, from the suck it and see folk to the likes of @Sotros25 using industry experience and proven methodologies.

In any case, it’s all great, but we grew a monster from a genuine offer to help at a high level with Marketing. So @Sotros25 your offer is superb and you know I appreciate it, but now is the time for some planning and less on this thread I think.

For everyone else, thanks folks we all contribute in our own ways, if we all share the vision then the process can be tried from many angles and who knows, somebody will hit gold, maybe stumbling along, maybe by precision planning, but all good.


I agree that community based funding should be the first avenue for marketing of the SAFE Network. Company (MaidSafe) funding should go towards development. Once Fleming is fully complete and we’re into Maxwell the community marketing fund could be topped up by the Company. If the Company decides a formal marketing team is required by that stage it might change.

But there does need to be a cogent strategy the majority of community members are executing. This requires expertise, but also some “buy-in” from the community. I’ve seen this type of initiative ebb and flow over the past 6-7 years. Emergence of self-organisation takes time. Maybe timing is right now.


Ideally a combination and interaction between the disparate and uncoordinated AND the cogent and coordinated.

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As others have said, the team is quite rightly 100% focused on completing the Network, and getting it in peoples hands, and that should not change. It cannot be underestimated how much thought space and energy spinning up new marketing initiatives—or even plotting these things out with 3rd parties—can consume so we are grateful for your understanding!

But here’s my 2 cents for what should be done, and where I think your generous offers of time, and boundless energy should be directed.

The core of any marketing at this point should focus on what the Safe Network will do for people, and how it will change their relationship with the Internet, and their personal data. Opening people’s eyes to what is coming, and showing them the possibilities that the Network will unfold for them is the drum we need to keep on banging, and the stories we need to keep on telling. It is:

  • Perpetual and global access to public information
  • Secure and private communication
  • Having real ownership over your own data
  • A realignment of the digital economy

We have barely scratched the surface of telling this story, demonstrating to people how their relationship with technology can be changed by the Network, and then of course giving them the tools to make use of it. These are the fundamentals in my view, and the cornerstone of any marketing of the Network.

There are a plethora of strategies that we could use to help achieve this, but I think we are often in danger of viewing the marketing of the project the wrong way around: the value of the Network will always be in the data and how people can use it to get things done.

So for example, we should be building strategies around how the Safe Network has the potential to make Facebook and relic of the past; or showing people what truly portable data looks like; or how small businesses will soon be able to shake PayPal and Amazon out of their eCommerce tree; or how it will tick every box on Snowdens wishlist.

Strategies that go something like “come and invest in MAID, because the Safe Network could be the next Bitcoin!” sells things short, and misses the mark in several ways; it mistakes ownership of the token with ‘onboarding’ and therefore success, it limits us to the bitcoin ceiling, and to the ‘crypto’ space in general, and does nothing to champion what drives the real value of the Network: the data.

So, I would say, let’s keep on showing people the future—it’s closer than they think.


This post by @JimCollinson bolsters my view of the necessity for any marketing campaign to be coordinated by a Maidsafe representative. If not now, then later, at the appropriate time.

While I agree that MaidSafe should be involved, it should really be coordinated by people with skills in coordination and marketing… that needn’t be someone from MaidSafe, and needn’t be one person either I guess. We’ve got a strong community here, and it can be powerful if it is pointing in the right direction.

I’ll hit up @Sotros25 and others and see what they need and what plans can be hatched.


I think that will end up being fruitful for all of us. No one is asking for as much as what I think is perceived. Just a tick of your time and where your and Maidsafe’s compass is pointing.

I bookmarked your previous post. You have such a knack for clarifying the big picture. Thanks Jim.



Which makes the point of those saying a plan has not been presented, and so no agreement can reasonably be expected. I find @Sotros25 avoidance of the necessity of a plan to be a bad sign, especially when some refer to her as an expert and pro.

Rather than more discussion, let’s see a tangible plan.


I wanted to be sure I hadn’t missed something, which I had, so I searched the forum for “plan @Sotros25 after:2021-01-01” and found one match:

If @Sotros25 and @JimCollinson develop a marketing plan, propose it to the community, and adapt it with good community suggestions, we would be ready to discuss funding options.

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Hi-jacking this thread a bit (Mods please move if req’d)

How do we get this community funding? Here’s a tangible plan to start with…

One painless way of raising some funds is by everyone on this forum using the Brave browser and signing up for Brave rewards. I look at just a few ads (like probably less than 2-3/day) but still managed to bring in 9 BAT this month - sure thats only $2.5 ish - but its $2.50 that is on its way to @Dimitar right now.
I think there are several hundred contributors and lurkers to this forum. If only half of them started contributing the BAT they can earn from Brave then we could be close to $500/month. In terms of a marketing budget, thats not a lot, but its a lot more than we have now and its effectively money for nothing.

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Have been dipping in and out of reading this thread, and I think there has been a bit too much ant powder spread around - if often unintentional. It’s great that we are at a stage of even discussing communications (for various reasons, I prefer to ‘marketing’, but this is personal!). To get some common ground and move into action, and if I may, I would summarize the main thread of feeling as ‘yes, but in balance / moderation’, ie…

  • Let’s get some plan, but equally let’s not take ages and make things overly complicated.

  • Let’s have some lite interaction with MS team, but this is community driven and we don’t have ‘approvers’.

  • Let’s get the timing right, and not jump before something people can ‘use’. Linked to above.

  • Let’s consider a budget, but let’s not be driven by that first.

  • Let’s have a coordinator, but this does not stop individual action or alternative individual approaches.

  • Let’s market the vision and capabilities, and less on the coin.

  • Let’s let the MS team be focused on product delivery but they also have an eye to the future and aware of the fact that communications may be needed.

Feel free to add… does this bring us closer to a conclusion? Meant with the best intentions.


Good summary of the thread imo.


Sigh… See below (although at this point, I also think you are just trolling and belligerent).

For productivity’s sake, I will no longer be replying to responses on this thread.

Agreed. I also think it will be key to define consumer/customer segments and targets along with associated wants/needs, appropriate positioning, relevant tactics, etc.

Thanks for sharing these great thoughts. I’ll follow up to your DM.



Several dozen messages of people’s wasted time could have been avoided if you came prepared, in the form of a plan, with your hand out:

Dismissing and insulting my legitimate concern over a lack of a plan makes it difficult to take you seriously.

Give it up, please - You are both on the same side.



No, we’re not. I wouldn’t be on the side of someone who conducts themselves in the immature and unprofessional manner @Sotros25 has.

And speak for yourself.

@latch she just spontaneously offered help during the conversation. It’s not like she posted the topic … Think of these topics in the forum as a live chat. Not everything can be structured and organized, we are only human in the end…


Its at times like these that we thank the ignore facility.

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I’m very surprised to see @Sotros25 getting criticised on this topic. It seems unjustified, unhelpful and counter productive. That’s all I want to say about this because I think we all have more helpful things to spend time on.


It was brought to my attention that even though there would be a volunteering of time and effort on @Sotros25 part, that Maidsafe funds were indeed being requested for the marketing initiative.

I still think it’s a great offer and support @Sotros25 and the effort. I think it goes without saying that Maidsafe wouldn’t just throw precious funds at anyone unless an effective plan was presented.

So public apology on my part if my comments had confused anyone or if it seemed blindly pushy.

Glad Soton and Jim will be having a discussion and look forward to what comes of it. Together we stand, divided we fall.