The whole micropayments/anonymous wallets is one of the big reasons I started seriously looking into project SAFE. I personally would use that model over ads.
I’m just trying to make a point that advertising, unless forced on someone (a person was tied into a chair with their eyes clamped open) is simply not evil, but in fact neutral, even when done by “the evil rich people”. What one does with advertising could be evil, as with a ton of propaganda put out there. This is where your ideas around net journalism will could/should come into things. I’ve been thinking a long time about journalism/whistleblowing and all kinds of things to fight propaganda, this is one area where SAFE should be HUGE IMHO