after some time there will be sites on the safe network just like on the actual internet. sites that will have a bigger financial power to invest and advertise than a simple author. so the small author will have to adhere to those sites, because they have the money to increase in reputation very fast. those sites will continue their today practice: content surrounded by ads (the idea that you hate). these sites can charge the users for real money, safecoins, bitcoins or age of empires2 gold (which is waiting to be regulated as a cryptocurrency, haha). never think the only method of payment will be the safecoin. when speaking of monetising, a big question i think it would be the money that come into the network from outside of the network.