This is something I was thinking about and thought I would share before I forget, there might be something in this of value from a marketing point of view. I apologise as it’s a bit of a brain rant.
One thing I have found with SAFE that I am sure many of us can agree is that it doesn’t necessarily appeal to the masses. Data and security experts, military, big business and people in the know generally are aware but for the rest of society they are either indifferent or maybe they care they just are not approached with something that appeals to them enough for them to make a change and of course there are levels to this last part. For example I live in Australia and my wife is German. I find Australian’s to be relatively careless with their online data and that of others whereas the Germans especially the east Germans are far more aware and far more careful I find. This has probably got to do with the fact that the Germans remember what it is like to have SS and then followed by Stasi personnel watching and acting their personal information.
But surely as humans we all have a basic level or point at which we can agree maybe not on privacy or security but maybe something connected these things. Just the same as all people want food, clean water, a roof over their children’s and families heads I think there is something in us were all people all over the world can agree upon when it comes to safety, security and privacy online. We just have to dig deep to get that out of them.
Here is something to think about when thinking about this topic, and I think it is this which we need to unravel.
One thing I think 99.9% of all people can agree on is the safety and security of our children. Even in war we generally have both written and moral laws around what can be done. And most people have this sick feeling when they think about what does and can happen to children who say for example are maybe raped and or molested.
And yet people take photo’s of their children and willingly upload them to social networks.
Why is this?
I think it could be because of various reasons but three for me stand out.
1, people want to share, it makes them happy.
2, they are careless with their personal data because they are unaware of the risks.
3, they have a false sense of security.
But how can all this be when we just agreed that people want to keep their kids safe and secure?
I am not a psychologist but I think it is safe to assume that something happens in these people’s thought process or subconscious where they weigh this up and a decision is made, the risk and the benefit is decided instantly for them and the decision is the obvious one. They choose and risk experiencing pain because the pleasure of sending a loved one an image of their child playing outside is instant and in the context far more powerful.
We can explore this some more but I think a big part of this is because there is almost nothing in the media, at least not consistent enough for people to pause and consider (like the Germans do) is this OK for me to do, is this safe, am I safe, are my kids safe and or the deeper thoughts of is my data private, who has access to my data, is it safe, how many people have access to my data, what happens if it is lost or stolen etc.
So where to from here.
Firstly I think we keep the discussion going. Gather more ideas and if possible we do something about it.
Can we really change this though?
It almost seems like a David and Goliath fight.
Us wee little SAFE Net people are going to try and change the way regular folks behave online? Seems unrealistic but every great venture and change in human history always has.
Success is when opportunity meets preparedness.
The one thing we have on our side at the moment is the opportunity, the opportunity is there stirring away. Privacy and security is not a non-topic. It IS being discussed, people are aware of it and becoming more so. We just need to push it along.
I think if we push it along with articles, videos and powerful content, if we cater to that mental questioning we can turn every day folks who wouldn’t think twice into that mother or father in East Germany that grew up with their parents telling them about the SS and Nazi’s and then themselves growing up with Stasi and learning for their own protection to take active measures in securing and protecting themselves by doing the same with their data.
Talking about Maidsafe and SAFE net to people will not effect anything IMHO not to anyone other than people who are already interested in these topics. Maidsafe and SAFE net mean nothing to regular people and it is not a solution for them because the problem never existed in the first place.
Instead; we tell great stories and we share those with everyone. We tell both real and fictional stories. We educate people but we do not bore them.
Once this is done then we can offer solutions, we can build apps that secure their digital photos and messages and then let them go crazy online. We build apps that re structure and protect their data but with the ability for them to share and use freely with things like messenger and whatsapp and instagram.
But what stories do we tell?
Did you ever hear of the world famous model, one of the hottest people on Instagram who was hunted down by an online psychopath, raped and murdered? Neither did I but I just made it up and it’s not a bad thing, not if I tell you I made it up.
What if I told you about a real story, a really real one? You know, one in the news that I didnt make up.
Like the story of Charlie Carver and Kala Brown who went missing, vanished without a trace but then all of a sudden their Facebook accounts seem to come alive, hacked obviously. Charlie ended up dead and the girl chained up like a dog.
These stories exist and they are terrifying.
I think it is these stories, if persistent enough can be the key that effects the collective enough for them to look for or at least identify solutions like SAFE.
I wrote this a while ago https://www.reddit.com/r/nosleep/comments/3k75wo/this_is_why_you_shouldnt_post_your_entire_life_to/
As you can see people dig these types of stories. There is something creepy and yet alluring about them. Kind of like a good Stephen King book or that new series Stranger Things.
Now I am not suggesting that the odd fictional story written on Reddit is enough to turn the tide, no way. But if collectively we hammer out these and similar, news, videos, articles, hacks, events and the like I honestly believe it will make a difference.
The big picture.
Whether people are motivated to keep themselves and their families safe, secure, happy and healthy or whether they are motivated by money there are deep seeded human motivations and things that make us tick which we need to tap into.
And when it comes time to bring our solutions we do it the same way only in reverse. So the same features that make snapchat fun are also the same that can and should make it scary. An employee at snapchat who has access to your nude selfies takes a liking to you and now he’s outside your home, watching you in ultra HD…