Interesting in the sense of eliminating the non-useful type of middlemen, but …
There is a simple and universal regulatory change that would dramatically shift the bargaining power: an individual right to an API Key. By this I mean a key that would give an enduser full read/write access to the system including every action or screen the enduser can take or see on the web site or application. Alternatively one could think of this as an individual right to be represented by an algorithm.
This by definition cannot possibly work.
While this can.
It amazes me how that blogger expects that someone might want to run all those servers and “internets” for free.