There are a few reasons why there are more searches for Storj.
The first, Storj is just 1 term. If people search for Storj it is just ‘Storj’ what they type into google.
For Maidsafe you can search on ‘Maidsafe’, ‘MaidsafeCoin’, ‘Safe Network’, ‘Safenet’. So you have to add those.
Another aspect is that Storj is focusing solely and clearly on decentralized cloud storage, which is much easier to market.
People are already looking for that themselves and understand what it is about. Just search google for ‘decentralized cloud storage’ and look who is on top.
(You will also find some hacknoon article that lists all kind storage projects, except Maidsafe which is a bit worrying. So I left a comment, but I think marketing should act much more aggressively on this)
Safe Network is much bigger and therefor too abstract to market. Where to focus on? I think terms like ‘autonomous network’ and ‘perpetual web’ are still too highlevel for the average person. It’s good to have these terms, but I think that the project should be broken down in more easy to understand usecases. Like ‘decentralized cloud storage’, ‘privacy coins’, ‘scalable dapps’, ‘anonymous communication’, ‘anonymous webhosting’ etc.
Each usecase should have its own marketing campaign. And as soon as I search on 1 of these usecases, Maidsafe/Safe Network should appear on the first google page.
(I bet that Storj and Sia use(d) advertising as well)
Another point I want make is, that a lot of people will say that the product will sell itself. That is true, but not in the early early stage. You first need to get that engine started. This will cost you (marketing) effort.