So at the ETH launch party there was still a chance mere humans could get close to vitalik and ask him a question. I asked him so what is the plan to market this to the mainstream? Sure us super-nerds love you but how are you gonna brand this so the cool kids do to? His answer was basically just like well this is so awesome they will just hear about it though the grapevine and adopt. I don’t think that has happened and this is why ETH is kinda stalling out and not growing any more. It because that small market of super-nerds is saturated and they are not penetrating into the larger general population market. I hope this project will be different somehow, and I know lots of people are like I know if I just HODL MAID til final it will be mad profits, and I am sure there will be some to be had as we saturate a niche of really tech savy people, but right now I see a significant risk it will just be like a small cult thing in the grand scheme for a long time if there is no specific plan on how to break out from that.
This is what companies like Apple do so well. They don’t just put out a smartphone and be like oh don’t worry nerds have lots of friends (error!) and will tell them. They put out the tech ya, but I would say they spend equal effort getting adoption to spread further then those that automatically see a use case based on the thing itself. I guess what I want to stress here is ETH could have been the next apple, maybe they still can, but they totally botched the migration from people really into that niche to name brand your mom knows.